Most L&D teams are stuck playing publicist.
Push the training. Launch the deck. Chase engagement.
But real traction comes when we act like internal public relations.
Not spin — story.
Not noise — nuance.
It’s slower work:
• Build trust with teams
• Design learning worth talking about
• Embed in the real problem, not just the intake form
Publicity says: “Look at us!”
Public relations asks: “Is this worth their time?”
When you nail the latter, you don’t need to shout.
They’ll share it for you.
🔁 Drip Question
Are you promoting learning… or making it promotable?